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The E-commerce Academy

Build the online business of your dreams!

We will teach you the exact business foundations

That you need for a successful online brand to grow and scale.

The Uncomplicate - Lifetime
World Class Unique Content
The Uncomplicate - Design
Designed for Ecommerce Mums
The Uncomplicate- Happiness
Happiness Guarantee
Payment
Payment Plans Available

You've got an idea, or have already started your own online business, but are still struggling to get sales or grow the brand.

You want it to be profitable and successful, but most days you just can't seem to figure out how to do everything. Some days you feel alone, or despondent. How are you expected to know how to do this all on your own?

Introducing…
The E-commerce Academy

We will teach you everything you need to grow your online brand, in exact, easy-to-follow steps.

Our content is all killer, no filler!!

This is not another online course. Less than 3% of people who buy online courses ever complete them.

This is a done-with-you Course.

We teach you the content AND coach you to implement it inside the program timeframe.

You are not alone.

Welive for helping our clients transform their businesses inside our Academy program.

We are here to serve you.

And the best bit? Don't wait for our next start date in the future - you can start right now!!

Simply sign up today and start tomorrow.

Kerry
quote

Absolute powerhouse!

Lisa is an absolute powerhouse of a business coach! Her strategies are quick, doable and absolutely on the money. Don't even think about it - just sign up!!

Kerry Bundy, Tutu IRRESISTIBLE
8-week-program-theuncomplicatelisalaing

This 12 week program will give you the EXACT steps to build a sales engine that consistently brings in sales and customers coming back to you.

This biggest problem we see in e-commerce brands under $10k a month? Bad marketing.

Inside the Academy we will teach you how to create a very compelling offer for your customers and convert them into lifelong customers.

Without this, it’s almost impossible to attract new customers and to connect with valuable collaboration opportunities.

Inside this program we will teach you exactly how to do fix this inside your brand and rock it all the way to $20k months.

Here is an overview of what we cover inside our 12 week journey together:

Line
  • 1.

    You as the Business Owner

    In order to know where to steer the business, you need to get really crystal clear on your reason for building the business, your boundaries around growing it and how you plan to exit it. You also pay yourself last, but we are going to change that. Chances are you feel exhausted by all the hats you wear, so we are going to teach you some tricks to manage yourself a lot better, including understanding your why, how to avoid control freakiness, when to delegate and how to get support around you. Without you, you have no business.

  • 2.

    Your Customer

    In order to know exactly how to get more sales, you need to have an intimate understanding of your ideal customers, what their pain points are and how to sell to them. In addition, one of the top ways to get your customers coming back repeatedly (without having to invest in more marketing) is to provide an outstanding customer experience. We will give you the exact strategies to do this.

  • 3.

    The Transformation Sell

    Your customers have a problem, and you are the solution. We teach you how to sell using this solution, and how to understand and analyse your competition, pick your niche and set your pricing. This module alone will transform your business!!

  • 4.

    Branding

    How do you stand out from your competition? We will teach you how to use storytelling to sell, how to have a brand that is elevated above your competition in every way, and how to identify your top crush brands from around the world for inspiration.

  • 5.

    Website

    Which website platform should you be on? We will teach you exactly what you need to know about websites to have a high conversion rate. We will cover compelling copy that sells, how to increase your cart abandonment, basket value and frequency of sales. We will also show you case studies of exact methods we have used to double our clients’ websites conversion rates and triple their sales.

  • 6.

    Guerilla Marketing

    You need to run a lean business, so spending lots of dollars on ads isn’t viable yet. We focus on how to collaborate to market your brand, and also how to use micro-influencers to find new customers, and we outline in detail our top performing lean, guerrilla style marketing strategies. Our goal is to get you to consistent $10k months without spending much on marketing.

  • 7.

    Socials

    Without cashflow, you don’t have a business. We will cover off what you need to set up and look at regularly, and how to manage your numbers cheaply. We will also look at some daily and monthly reports you must be looking at (kind of like the pulse of your business).

  • 8.

    Financials

    Which platforms should you be on? We will teach you how to set up and maximise your social channels so that your socials enhance your brand attraction and don’t detract from it. The full Instagram guide! Also where you should pull back from and automate so you don’t lose hours every week.

  • 9.

    Product / Supply Chain

    We are going to cover off inventory management, how to find new products and managing freight / orders, along with back up manufacturers, and when you should look at wholesale options for your products.

What our Academy Students say:

Debra

I am so glad I took the plunge and signed up for this academy.

Lisa has helped me grow from a $1k - $2k a month biz to over double that a month (this month we are aiming for $7k)!! Working by yourself for yourself can be hard and lonely – so joining the Academy not only allows you to learn with Lisa – it gives you the chance to be surrounded by like-minded women – in the same boat – with similar goals. As quoted “Surround yourself with people who inspire you, and they will change your life’ The best investment you will make – I recommend it for any biz wanting to grow.

DEBRA RODRIGUES, LUCY JEAN CONSCIOUS CLOTHING
cassandra-theuncomplicatelisalaing

Lisa is a computer full of SO MUCH knowledge and the Academy reflects that. I absolutely love how real she is and her energy is infectious. Xx

CASSANDRA JONES, MUMMA JONES (Mum Marketplace)
blessing-theuncomplicatelisalaing

Absolutely love being part of the E-commerce Academy by Lisa.

Lisa will work above and beyond to help you with your business. She is full of unique ideas and strategies that you can use to scale or grow. Not only that you also become a part of a community who will help you too and guide you. I highly recommend her course.

Blessing Diana Chabvamurambo, Diana’s Closet (Clothing)
mel-theuncomplicatelisalaing

I’ve done seminars, webinars, workshops, self help guides, online zoom conferences all dedicated to business and branding but I’ve never got it…until now.

I believe what Lisa is teaching me because I can see it’s her truth. I’m finally building solid foundations for my brand to flourish and grow. I’m excited!

Mel Smith – Petal & Wood (Aromatherapy Oils)
Paula-theuncomplicatelisalaing

Absolutely grateful I found you and your Academy course!!!

I am in awe that we are only part way through week 3 of the Academy and you have already answered so many of my questions without me even saying a word. Your energy to help women, along with an easy step by step format has brought me from despair to empowerment over my future. The no fluff and bulls**t easy to follow tools have reinvigorated my passion to make my business dream work. I have never done a course where I’m so excited to get on the zoom calls to see what else I can learn. I believe women make great business owners, as we just want to get on with it and you allow us the knowledge to do that. Thank you.

Paula Grant, Embracing Bella (Clothing)
steph-theuncomplicatelisalaing

Just want to say firstly that omg I absolutely love your energy.

For years I’ve been in search of someone that I find just as inspiring as you. Your energy that you bring to the table from literally the first moment I saw your post in the LMBDW group to hearing the way you speak in our weekly zoom calls is unrivalled. I instantly connected to you and your story because even though I’m not a mum, I feel like I am kind of a mum to myself (I find self-care so important) so your outlook of creating a successful business without having to kill ourselves unnecessarily really resonated with me.
The information that you have shared so far in the course has been concise, simple but oh so effective. Being a small business owner literally doing everything myself has meant that I often find my head all over the place thinking of all the millions of things that I need to do daily. This course has helped me consolidate everything in my head to paper and literally is acting as my to-do list, but a to-do list where I know each and every thing that I work on will give me very specific outcomes.
You’re making me so excited to create the brand that I know I can create and I can’t wait to see how Grounded Life transforms by working with you in your course. Not even just saying this, but paying for this course has been the best use of my money!

Steph Andrews, Grounded Life (Candles)
liz-theuncomplicatelisalaing

Being coached by Lisa has helped me improve my performance + realise more of my potential.

Lisa has enabled me to believe that I am allowed to be both a masterpiece + work in progress, simultaneously. Lisa - Your humility, kindness + thoughtfulness enhance your natural authority. You have a real vision + you have exceptional talent to provide such a bold, creative, respectful environment to work with you within. You have tailored your services to develop + nurture my business + personal goals. I am excited to tie under your wing. It has been a pleasure to be coached by you. What a woman you are!! I encourage you, to take a moment Lisa. Understand the value you hold. x

Liz Csapo, Wild Warriors Kids Clothing
What’s included?
  • 8w-ecommercebusinesscoach
    12 week online Academy

    Join our 12 week online program, covering our 9 core areas for your business success. Drop the overwhelm and gain clarity!

  • bible-ecommercebusinesscoach
    The E-com Bible!

    Get our written manual covering all these topics with the step by step guides you need to know for each module. This will become your bible!

  • workbook-ecommercebusinesscoach
    Templates & Workbooks

    Get access to templates, workbooks, spreadsheet and checklists Lisa used inside her own ecommerce businesses – just for you!

  • call-ecommercebusinesscoach
    Weekly Live Calls

    We meet twice weekly over the 12 weeks to uncover the content you need and ask Lisa questions. If you miss a call you can watch on replay in your own time.

  • video-ecommercebusinesscoach
    Video Library

    Get access to our video library with over 50 training videos.
    Get access to our video library with bite size pieces that are recorded to help you move through specific problems! Also get access to all our replays, just in case you miss any calls!

  • com-ecommercebusinesscoach
    COMMUNITY

    We call it the 3C’s – we give you Content and Coaching, but our Community could change your business through collaborations and support. Get connected.

Lisa- The Uncomplicate
Hey there!

I'm Lisa Laing.

I'm a Multi-Awarded Entrepreneur and Business Strategist, living my best life in Sydney with my family.

I've started 7 companies over the last 13 years and built 2 of them into multi-million dollar ecommerce brands, both of which I sold.

I now spend my days coaching and mentoring other e-commerce mumprenuers with my unique and proven strategies to grow their brands.

I can't wait to work with you!

Lisa X
E-commerce Business Coach
Lisa- The Uncomplicate
E-commerce Business Coach
Hey there!

I'm Lisa Laing.

I'm a Multi-Awarded Entrepreneur and Business Strategist, living my best life in Sydney with my family.

I've started 7 companies over the last 13 years and built 2 of them into multi-million dollar ecommerce brands, both of which I sold.

I now spend my days coaching and mentoring other e-commerce mumprenuers with my unique and proven strategies to grow their brands.

I can't wait to work with you!

Lisa X
4 Monthly Payments of
AUD $599
  • Everything you need to grow and scale your business to $20k plus every month.
  • A complete guide set out in our manual to show you exactly what you need to know in order to build a solid foundation for your business to grow.
  • Structured training program set up for you to do at your own pace to $20k plus every month.
  • Twice weekly live calls to help you to implement the strategies
  • Connect with the community of Academy students to share wins, collaborate on business ideas and get feedback on your work
  • Over 50 videos in our library to help you.
  • Replays of all coaching calls in case you miss one and watch to watch it on replay.
  • Done for your templates, checklists, spreadsheets and worksheets.
1 Single Payment of
AUD $1,997
  • Everything you need to grow and scale your business to $20k plus every month.
  • A complete guide set out in our manual to show you exactly what you need to know in order to build a solid foundation for your business to grow.
  • Structured training program set up for you to do at your own pace to $20k plus every month.
  • Twice weekly live calls to help you to implement the strategies
  • Connect with the community of Academy students to share wins, collaborate on business ideas and get feedback on your work.
  • Over 50 videos in our library to help you.
  • Replays of all coaching calls in case you miss one and watch to watch it on replay.
  • Done for your templates, checklists, spreadsheets and worksheets.
  • Save $399 when you pay in one payment.
Per Week Payments of
AUD $199
  • Everything you need to grow and scale your business to $20k plus every month.
  • A complete guide set out in our manual to show you exactly what you need to know in order to build a solid foundation for your business to grow.
  • Structured training program set up for you to do at your own pace to $20k plus every month.
  • Twice weekly live calls to help you to implement the strategies
  • Connect with the community of Academy students to share wins, collaborate on business ideas and get feedback on your work
  • Over 50 videos in our library to help you.
  • Replays of all coaching calls in case you miss one and watch to watch it on replay.
  • Done for your templates, checklists, spreadsheets and worksheets.

All pricing in Australian Dollars and includes GST for Australian residents.

money-back

We offer a 14 day Moneyback Guarantee

Once we start working through the program together, you will quickly understand the exact steps you need to take to build solid foundations inside your brand.

Follow along and have my guides handy. And if you are like 99.99% of our clients, you will be thrilled with the deep support, mentoring, and strategies we provide.

However, in the unlikely event that you aren't blown away by our program, contact us directly within the first 14 days of the program commencing (with proof you have engaged in the work) and we will courteously and promptly give you back your money. ** Conditions apply (see below for further information).

Here's what some of our happy Academy clients say about
the program:

Frequently Asked Questions

  • A 12-week program that covers 9 modules of content designed specifically to help your e-commerce brand to grow your sales, and build a solid foundation for success. We focus heavily on website optimization and increasing your conversion, along with driving traffic to your website. 
  • Live group coaching calls three times weekly (10am Sydney time every Monday, Tuesday and Thursday throughout your 12 weeks inside the program) where Lisa and the coaching team will break down e-commerce strategies and teach them to you for easy implementation into your business.
  • 160 page written E-com Bible as the manual for this program. Print it and keep it handy forever! This manual takes you through e-com topics step by step, with written exercises to support you to develop your copywriting for your brand and grow your sales! 
  • Access to 6 Expert Mentors in the program, including Lisa, along with experts in copywriting, Klaviyo, Shopify, Facebook Ads, Manychat, graphic design and branding, wholesale sales growth. These mentors are live in the FB group answering your questions to keep you unstuck, along with presenting expert topics. 
  • Our video library with short, sharp videos to teach you about ALL areas in e-commerce that you will need to scale your sales. 
  • Workbooks, templates, check lists and spreadsheets that help you to track different aspects of your business and build a more solid, systemised and profitable business.
  • Access to our connections in e-com - this is low cost, affordable and expert support services. Think website developers for $15 USD per hour, along with a host of other experts! 
  • Connect with the community of Academy students to share wins, collaborate on business ideas and get feedback on your work. 

We know that some weeks you might have a life interruption, so we will always upload the video for you to watch within 24 hours of the live call. That way you can play it back at a time that suits you!!

That’s up to you, and remember you get out of it what you put in, but we suggest around 45 minutes each week to watch our video program, and then to participate in both the calls each week another 2 x 60 minutes. You can do extra time on implementing the things we teach but the minimum is around 2.5 hours each week. However please note that the strategies we teach inside this program are designed to help you save time every week in your business.

Yes absolutely you can! We don’t believe in big ad budgets in the early days of growing an e-com brand. We will be focussing on teaching you organic client attraction, improving your website conversion, how to focus on lean, innovative and collaborative marketing strategies. However if you want to start in ads, we will teach you some basics inside this course.

Join our program right now!! Simply purchase the link above and you will be sent all your login and onboarding details!! You could be starting to change your life as soon as tomorrow!!! However, if you have further questions you can reach out to chat with us via direct message on Facebook Messenger to Lisa Laing or The Uncomplicate, or send an email to lisa@theuncomplicate.com with any questions!

Our program costs $1,997 for the 12 week journey. We also offer a payment plan to make payments over 4 months.

If you are like 99.99% of our clients, you will be blown away by the level of mentoring and support inside The Academy. We literally spend our days doing everything we can to support our clients with strategies and direction. We want nothing more than for them to succeed in their brands.

If you join our program and decide we haven’t delivered on this promise, we have a conditional refund policy.

If you:

  • Have attended all the live calls (or viewed the recorded versions),
  • Can send us the first 3 modules of exercises completed
  • Are in first 14 days of your journey

and still don’t feel we have delivered on our promises of professional mentoring live calls and access to a world leading E-commerce Coaching Program, then we will refund what you have paid (minus $250 for administration fees).

We are kind, generous (we’re constantly doing extra things for free), fun, passionate, and supportive. We genuinely love the women we support, and we cheer them on at every opportunity. We have hundreds of women who can attest to this.

But we are not a ‘quick fix’ solution. If you find someone who says they are, run faster than you did that time the ice cream van forgot to stop at your house.

We need our women to understand that they need to work for their success.

This program is for women who want to change. They want to level up, grow and evolve their understanding of how to build an online business. They are excited about being welcomed into the most supportive and like-minded family. They understand that they will never be alone, or left wondering what they should do.

If you are hoping for a quick fix, someone else to do the work, or someone else to blame for your lack of results, we are not the right fit for you.