Pssst! Grab a cuppa and watch a replay of a live coaching session with Lisa! CLICK HERE

Double, triple, quadruple your revenue, and spend less time doing it!

YOU’RE SUPER PASSIONATE ABOUT YOUR PRODUCTS AND YOUR BUSINESS. THERE ARE REASONS, OTHER THAN MONEY, THAT COMPELLED YOU TO POUR YOUR HEART AND SOUL INTO THIS.

How do I know?

I’ve been you. The exhausted mum, raising 3 kids, juggling the school run, dinners, lunch boxes, homework, a difficult marriage, and trying to build a thriving business. It wasn’t just about money or work/life balance. It was about firmly believing that my products could change people’s lives for the better.

ONE OF THE BIG REASONS YOU STARTED THIS, WAS SO YOU COULD WORK ON YOUR OWN TERMS, AND NOT SACRIFICE INCOME TO DO SO.

Let's be realistic here.

Unless you have some sort of background in business, marketing, sales, accounting, warehousing and logistic, and running a child-care centre all at once, you’re not going to know how to do this.

It’s crazy to think that you should.

YOU DREAM OF EARNING DECENT MONEY AND GROWING A BRAND PART TIME, BUT YOU’RE STUCK IN REALITY WHERE:

You see other brands run by women, gaining momentum, and growing, and you know it could be you.

You know you WANT this, but you’re feeling stuck on how to actually DO it!

I’m your mentor, your coach, your strategist, and your cheerleader. I’ve built my multi-million-dollar e-comm empires (yes, plural) and no longer spend 60 hours a week doing it. I’ve won awards for it. I’ve run seminars, do public speaking, and have appeared as a featured guest all over the world.

My team of experts and I can tell you exactly what you need to do, when you need to do it, and how to do it as efficiently and cheaply as possible

This isn’t about telling you to spend thousands on ads, PR, and social media experts. This is about giving you the practical tools to confidently build this thing into the booming business you keep dreaming of.


It’s not only possible, it’s probable.

We will also give you exclusive access to our network of industry contacts. This alone will save you money and time. They are low cost, and the best in the business at what they do.

You can keep doing what you're doing, but you'll get the same results.

What’s the definition of lunacy? Doing the same thing over and over and expecting a different result.

One of the biggest turning points in my journey was realising that to fast-track success, I needed to find a mentor who’d walked the path in front of me. It helped me save time and money and got me to my destination much quicker.

Not only have I grown successful brands of my own, but I’ve coached literally hundreds of other businesswomen into doing the same thing

GET THE EXACT STEPS TO BUILD A SALES ENGINE THAT CONSISTENTLY BRINGS SALES AND CUSTOMERS TO YOUR DOOR.

The Academy is a results-focused program to help you build a rock-solid business foundation and give you the right tools for your website and traffic generation.

GET EXCITED, BEAUTIFUL MAMA, THIS PROGRAM WILL TRANSFORM YOUR BUSINESS - AND YOUR RELATIONSHIP WITH IT!

This is NOT another online course.

97% of people who purchase an online course never complete it. Let’s be honest, you have almost no time to commit to another online course anyway. Your life is hectic enough!

Instead, this is a ‘done-with-you’ program.

We teach you the content AND we coach you to implement it inside the program timeframe. You get access to the manual and the video library, but you also get access to LIVE coaches 3 times a week. These are a combination of Q&A sessions, as well as masterclasses on specific topics.

  • Shopify
  • Klaviyo
  • How to have a hot looking website that is a sales machine
  • What and how to write on social media
  • Selling in the USA
  • Writing product descriptions
  • What to include in email campaigns and how to write them
  • Understanding your website numbers
  • Leveraging collaborations for brand growth
  • Facebook ads
  • How to use Pinterest as a business
  • How to wow your customers into returning again and again
  • Much more!

Our coaching topics are chosen by us knowing
what you need, and also responding to topic
requests from the ladies inside the academy.

We have a team of 9 different coaches who can support you in literally everything you might need to ask about an e-comm business.

You are not alone.

We live for helping our clients transform their businesses inside our program. We are here to serve you.

Guess what?

You don’t have to wait for a future start date.
You can join right now, today. Simply sign up
and get cracking on your successful future!

Need proof that we know what we’re doing? See what our current Academy students have to say:

Play Video

We stand out from the crowd of other business coaching programs in so many ways. We’re world leaders in ourfield, and we also give more support than any other program we’ve ever seen.

We’ll also teach you how to stand out, which comes in handy if you are in a crowded category. You might have a lot of competition, so yes, we’ll teach you how to be a unicorn in a field of horses.

The E-commerce Academy is your
plan of attack to go from:

TO...

Who is The Academy for?

One of the biggest problems for women growing online brands is feeling overwhelmed.

Feeling overwhelmed looks like exhaustion and being tired of the grind. You just simply don’t know where to start. As we all do when we feel like that, you go and binge Tim-Tams and Netflix, instead of working on your brand.

We have designed everything inside The Academy to be concise and simple. We explain things you might get confused about, and suddenly the lights turn on and you understand.

We offer 3 x live calls each week, but you don’t need to attend all of them. You can come to all of them or none of them, and you can watch replays, or not. There is such a plethora of support in here. You will make your own way through it and come out the other side of the 12 weeks with a much stronger, cleaner, more profitable business.

THE ACADEMY IS FOR:

OUR CLIENTS ARE ANYWHERE IN THE WORLD. WE ARE BASED IN AUSTRALIA, BUT WE HELP WOMEN FROM NZ, USA, MIDDLE EAST, AND JUST ABOUT ANYWHERE ELSE IN BETWEEN!

What's included?

12-Week Online Academy

Join our 12 week online program, covering all 12 modules outlined on this page (plus more!). Drop the overwhelm and gain clarity.

Video Library

Get access to our video library with over 50 training videos. Get access to our video library with bite size pieces that are recorded to help you move through specific problems! Also get access to all our replays, just in case you miss any calls!

Templates + Workbooks

Get access to templates, workbooks, spreadsheet and checklists Lisa used inside her own ecommerce businesses – just for you!

3x Weekly Online Calls

We meet three times weekly over the 12 weeks to uncover the content you need and ask the Academy Coaches questions. If you miss a call you can watch on replay in your own time

The E-Com Bible

Get our written manual covering all these topics with the step by step guides you need to know for each module. This will become your bible!

Community

We call it the 3C’s – we give you Content and Coaching, but our community could change your business through collaborations and support. Get connected.

Website

We will teach you everything you need to know about your website:

Customer

Traffic

Content

Socials

Emails

Numbers

Expansion

Marketing

Team

Tools

You!

Checklists, templates,
downloads and wireframes!

WE HAVE GOT YOU COMPLETELY COVERED! WE WILL SHARE ALL OUR BEST TOOLS TO HELP YOU MANAGE YOUR ONLINE BRAND!
Don’t sweat pet! You can copy and use all our templates inside your own brand, our library of resources is growing each month!

Wireframes

We will share with you our favourite website wireframe built for a higher conversion rate! This includes homepage and product page. No more guessing!

Email Templates

Not sure what to include in your welcome series, abandoned cart or review requests? Follow along with our easy-to-use templates

Track Your Numbers

We share our favourite forms to track your numbers, teaching you what to track and how often to measure improvements!

Social Media Ideas

A fantastic list of captions, call to action ideas, story ideas and conversation starters! Never stare at your phone again!

with 3 months access
of live coaching
support

FROM

$142

PER fortnight OVER 6 MONTHS, OR…
ONE PAYMENT OF

$1997

with 6 months access
of live coaching
support

FROM

$157

PER fortnight OVER 6 MONTHS, OR…
ONE PAYMENT OF

$2497

with 12 months access
of live coaching
support

FROM

$93

PER fortnight OVER 12 MONTHS, OR…
ONE PAYMENT OF

$2997

Hey there!
I’m Lisa Laing.
I’m a Multi-Awarded Entrepreneur and Business Strategist, living my best life in Sydney with my family.

I’ve started 7 companies over the last 13 years and built 2 of them into multi-million dollar ecommerce brands, both of which I sold.

I now spend my days coaching and mentoring other ecommerce mumprenuers with my unique and proven strategies to grow their brands.

I can’t wait to work with you!

Worried about finding the
money for this program?
It’s ok, we get it. When you need help to scale your sales, chances are your bank account is low. Finding the cash for a program like this can be challenging!

That’s why we’ve partnered with Humm to bring you interest free repayment options over 6 or 12 months. This means you can get access to this world leading program today.

We call it ‘pay as you profit’!
You don’t need to have a Humm account already, simply follow the link when purchasing The Academy program. Our website will redirect you to their site to apply and be set up.

PLEASE NOTE   –

  • This is interest-free finance (we pay the interest) however you do need to pay an establishment fee of $35 and a monthly account fee of $8 whenever there is money owing to Humm.
  • A deposit of 20% is required at the time of purchase and will be processed by Humm on completion of the purchase.
  • Payments are fortnightly although once the purchase is completed you can phone Humm and make it weekly if you would prefer.
The Academy program teaches strategies I’ve personally used to scale 3 x online brands myself ($4m turnover, $2m turnover and just under $1m turnover). More than 100 clients have now successfully used these strategies inside their brands to sell more.

I know that you’ll also love this program and all its material. To make it an absolute no-brainer,
I’m also offering a 14-day money-back guarantee.

Work through the first two weeks of the program; watch the video modules, complete the
workbook, and action steps. If you feel like we haven’t delivered on our promise of a world class ecommerce program, we will refund your money. Simple as that!

Fast forward to one year from today…
YOU CAN STAY ON YOUR CURRENT PATH:
Living in the grind, exhausted by the enormous mission of tasks in front of you each day, guessing the strategies or, even worse, becoming overwhelmed with the volume of “free” information out there. Feeling like you don’t know who to trust and knowing that your products are amazing.
Drowning in frustration because you know your website isn’t optimised but feeling like you don’t know how to fix it. Stuck not paying yourself a wage, and never having enough money to invest in the marketing you know you need.
OR, YOU CAN SKIP OVER TO THE PATH OF:
Trusting yourself, committing to taking bold action, and using the next 12 weeks to build your business to a stronger, more robust sales machine. A year from today, you can be celebrating your successes by clinking glasses with a bestie as you watch orders flow in your door 24/7

with 3 months access
of live coaching
support

FROM

$142

PER fortnight OVER 6 MONTHS, OR…
ONE PAYMENT OF

$1997

with 6 months access
of live coaching
support

FROM

$157

PER fortnight OVER 6 MONTHS, OR…
ONE PAYMENT OF

$2497

with 12 months access
of live coaching
support

FROM

$93

PER fortnight OVER 12 MONTHS, OR…
ONE PAYMENT OF

$2997

Worried you won’t have enough
time to do this program?

We hear this all the time – you might have a part or even full time job, perhaps you are a mumma as well as trying to build your online brand.

Perhaps your commitments will stop you from joining our calls each week, and therefore you are worried about getting value for money from the program?

Let us put your worries at ease. Even if you can’t make the live calls every week, you can ask all your questions of the mentors inside the FB group by submitting questions any day of the week for answers.
And you can also submit questions in advance of the live calls and watch the replay that night to get
your answers.

We also have an extremely valuable manual of information to glean information from, along with a video library unsurpassed by any other e-commerce coaches in the world, built just for women like you.
So with a combination of even just 2 or 3 of the above resources, you will get so much value out of this
program.

Put it all together and it’s a knockout program!

What results should I expect for my
business inside this 12 week program?

Typically, most of our participants will repay their membership joining fee within 4 weeks of joining the program.

Within the 12 weeks of the program, you could expect to double or triple your current website sales and double your website conversion rate. You should also expect to have at least 5 different marketing
strategies working for you to drive new traffic in, and a whole new strategy of how to wow customers for great reviews and to keep them coming back.

Your website should be robust and optimized, and your email marketing should be 10/10. You’ll also be savvy at a bunch of digital marketing strategies that will help you to continue powering through sales
growth for years, or to use in any other brands you might start.

With our help, you may even be selling your products in other countries around the world (we have partners ready for you to sell within the USA and Australia)!

Even if you have been building your brand for years, and have revenues of $20k or even $50k a month, we will help you repair your leaky boat so it’s rock solid, and introduce you to new marketing strategies
I promise you will not be currently using.

We will point out though -results are not guaranteed in any way, because you are in the driving seat of your business, and we cannot control whether you actually implement everything we teach.

So if you are a bit on the lazy side and uninspired to succeed, this is probably not the program for you.
It’s designed to lift up women who want the strategies to really grow their brands and are prepared to do the hard work to achieve this.

I’m spending a fortune already on other
agencies to run my marketing and paid ads and
emails…. Why would I need your program?
This is one of our favourite topics – saving you money! You don’t need expensive agencies to do your emails or your marketing campaigns. Typically we will save you thousands of dollars a year with our strategies, and instead of sending you to agencies charging thousands to do your work, we will hook you up with our own support teams who will charge you hundreds instead to do the same work.

Lisa had to operate a lean business model building Ecoriginals (very low margin product), and had a chance to gather around her freelancers all over the world who are exceptional at what they do, and we want to hook you up with them too – but you have to be inside The Academy to be introduced to them!!
Frequently Asked Questions
  • A 12-week program that covers 9 modules of content designed specifically to help your e-commerce brand to grow your sales and build a solid foundation for success. We focus heavily on website optimization and increasing your conversion, along with driving traffic to your website.
  • Live group coaching calls three times weekly (10am Sydney time every Monday, Tuesday and Thursday throughout your 12 weeks inside the program) where Lisa and the coaching team will break down e-commerce strategies and teach them to you for easy implementation into your business.
  • 160 page written E-com Bible as the manual for this program. Print it and keep it handy forever! This manual takes you through e-com topics step by step, with written exercises to support you to develop your copywriting for your brand and grow your sales!
  • Access to 6 Expert Mentors in the program, including Lisa, along with experts in copywriting, Klaviyo, Shopify, Facebook Ads, Manychat, graphic design and branding, wholesale sales growth. These mentors are live in the FB group answering your questions to keep you unstuck, along with presenting expert topics.
  • Our video library with short, sharp videos to teach you about ALL areas in e-commerce that you will need to scale your sales.
    Workbooks, templates, check lists and spreadsheets that help you to track different aspects of your business and build a more solid, systemised and profitable business.
  • Access to our connections in e-com – this is low cost, affordable and expert support services. Think website developers for $15 USD per hour, along with a host of other experts!
  • Connect with the community of Academy students to share wins, collaborate on business ideas, and get feedback on your work.

We know that some weeks you might have a life interruption, so we will always upload the video for you to watch within 24 hours of the live call. That way you can play it back at a time that suits you!!

That’s up to you, and remember you get out of it what you put in, but we suggest around 45 minutes each week to watch our video program, and then to participate in both the calls each week another 2 x 60 minutes. You can do extra time on implementing the things we teach but the minimum is around 2.5 hours each week. However please note that the strategies we teach inside this program are designed to help you save time every week in your business.

Yes absolutely you can! We don’t believe in big ad budgets in the early days of growing an e-com brand. We will be focussing on teaching you organic client attraction, improving your website conversion, how to focus on lean, innovative and collaborative marketing strategies. However if you want to start in ads, we will teach you some basics inside this course.

Join our program right now!! Simply purchase the link above and you will be sent all your login and onboarding details!! You could be starting to change your life as soon as tomorrow!!! However, if you have further questions you can reach out to chat with us via direct message on Facebook Messenger to Lisa Laing or The Uncomplicate, or send an email to [email protected] with any questions!

We have three different Academy payment options and offers:

  1. $1997 one off payment or $142 per fortnight over 6 months: Includes 12 week Academy program + 3 months access to live coaching support
  2. $2497 one off payment or $157 per fortnight over 6 months: Includes 12 week Academy program + 6 months access to live coaching support
  3. $2997 one off payment or $93 per fortnight over 12 months. Includes 12 week Academy program + 12 months access to live coaching support

If you are like 99.99% of our clients, you will be blown away by the level of mentoring and support inside The Academy. We literally spend our days doing everything we can to support our clients with strategies and direction. We want nothing more than for them to succeed in their brands.

If you join our program and decide we haven’t delivered on this promise, we have a conditional refund policy.

If you:

  • Have attended all the live calls (or viewed the recorded versions),
  • Can send us the first 3 modules of exercises completed
  • Are in first 14 days of your journey

and still don’t feel we have delivered on our promises of professional mentoring live calls and access to a world leading E-commerce Coaching Program, then we will refund what you have paid (minus $250 for administration fees).

We are kind, generous (we’re constantly doing extra things for free), fun, passionate, and supportive. We genuinely love the women we support, and we cheer them on at every opportunity. We have hundreds of women who can attest to this.

But we are not a ‘quick fix’ solution. If you find someone who says they are, run faster than you did that time the ice cream van forgot to stop at your house.

We need our women to understand that they need to work for their success.

This program is for women who want to change. They want to level up, grow and evolve their understanding of how to build an online business. They are excited about being welcomed into the most supportive and like-minded family. They understand that they will never be alone, or left wondering what they should do.

If you are hoping for a quick fix, someone else to do the work, or someone else to blame for your lack of results, we are not the right fit for you.

with 3 months access
of live coaching
support

FROM

$142

PER fortnight OVER 6 MONTHS, OR…
ONE PAYMENT OF

$1997

with 6 months access
of live coaching
support

FROM

$157

PER fortnight OVER 6 MONTHS, OR…
ONE PAYMENT OF

$2497

with 12 months access
of live coaching
support

FROM

$93

PER fortnight OVER 12 MONTHS, OR…
ONE PAYMENT OF

$2997